Sambal Totok: August 2010

Target Market

10:05 AM |

First of all, we choose our target market are among all of the Asia country. This is because; the well-known aspect of Asian culture is food. Reflecting the broad diversity of histories and experiences within this community, there have many unique types of cuisine that come from their numerous ethnic cultures. Based on our research from secondary data about Asia food, the Asia most preferred food can identified in three categories.

The first is known as the southwest style that includes cuisines from India, Pakistan, Sri Lanka, and Burma. Having its roots in Persian-Arabian civilization, the eating of nan (or flat bread) became widespread, along with mutton, kebabs (derived from Turkish cooking), and the use of hot peppers, black pepper, cloves, and other strong spices, along with ghee (a butter oil). Also became a staple in this dietary culture. Through the teachings of Hinduism, cows were used only for their milk and not for meat. In addition to rice, chapatti made from wheat or barley are also a staple part of the diet, and beans also play an important role in meals.

The second major dietary culture of Asia is the northeast tradition, comprising China, Korea, and Japan. This tradition developed to emphasize using fats, oils, and sauces in cooking. In the northeast dietary culture, the foods, spices, and seasonings go beyond being mere foodstuffs as they are also used as medicines to promote a long and healthy life. In addition, food became associated with many religious traditions as well, as many northeast Asian cultures frequently used food as symbolic offerings to worship their ancestors.

Arguably, Chinese cuisine has become the most prominent of all Asian styles of cooking, with several different styles based on region, the most basic difference being between northern and southern styles of Chinese cuisine. Southern dishes emphasize freshness and tenderness while due to the colder weather, northern dishes are relatively oily and the use of vinegar and garlic tends to be more popular. In contrast, Japanese cooking came to emphasize the frequent use of deep-frying (i.e., tempura, etc.) using vegetable oil or conversely, raw foods (i.e., sushi and sashimi). In Korea, much of the tradition cuisine is centered on grilling or sauting and the use of hot chili spices (i.e., Kim chi, etc.).

Finally, the third major dietary culture of Asia is the southeast style, which includes Thailand, Laos, Cambodia, Viet Nam, Indonesia, Malaysia, Singapore, and Brunei. The traditional emphasis in this region is on aromatic and lightly-prepared foods, using a delicate balance of quick stir-frying, steaming, and/or boiling, supplemented with discrete spices and seasonings, including citrus juices and herbs such as basil, cilantro, and mint. Also, while northeastern cuisines emphasize using soy sauce in nearly everything, many cultures in the southeast substitute fish sauce, along with galangal, lemon grass, and tamarind for additional flavor.

(sources: http://www.asian-nation.org/asian-food.shtml)

Comparing the three cuisines with each other, we notice that at southwest and southeast more prefer to use chilies in their cooking and food.

As the conclusion, at the beginning we will choose below country to sell our product:

a) India, Pakistan, Sri Lanka, and Burma.

b) Thailand, Laos, Cambodia, Viet Nam, Indonesia, Malaysia, Singapore, and Brunei.

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Introduction

9:21 AM |

Occasionally, our company produces new product and this products get high demanded from customers. So, our company achieve the mission to ensure that this product will develop to others country. Actually our company more focuses to increase high quality of product and fulfill customers need and wants. Others than that, this product difficult to get because do not commercial. Our product is “Sambal Totok”.

“Sambal Totok” is some foods. This food still new product to offers a wide range. In Malaysia, “Sambal Totok” has grown in popularity and there is now commercial variety of people. Other than that, some “Sambal Totok” has their creativity to achieve their goal. Normally, “Sambal Totok” easy to get in urban areas because some areas do not expanded this food. So, as you can see in ingredients “Sambal Totok” compared certain product taste and proved that their taste was delicious compared to others.

In our research our company choose “Sambal Totok” because somebody can purchase and easy to get. As we know the “Sambal Totok” strategic to located place is between Kuala Lumpur, Melaka and Johor Bahru. Other than that, our company wants to establish our first company at Melaka; it is because Melaka was a strategic place which is middle ways of Kuala Lumpur and Johor Bahru. Other than that, we also have been provided these types of food into the internationals such as southwest and northeast. Their unique types of cuisine can be accepted by the all cultures.

“Sambal Totok” also provide promotion product to attract customer like to purchase this food. As we know, customer prefer to purchase the “Sambal Totok” because it price is cheaper and affordable. Even though, some of the customers still not well-known about this new food, the customer can try to it just through our website and it is automatically give some of the opportunity either to the tourist or local country customers to try this new products.

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Introduction